Google Analytics 4 Ecommerce Conversion Tracking

 

Google Analytics 4 Ecommerce Data Layer:-

dataLayer.push({

  event: "purchase",

  ecommerce: {

    currency: "USD",

    items: [

      {

        item_id: 252,

        item_name: "Blue Denim Jeans",

        item_brand: "",

        price: 150,

        item_category: "Women",

        quantity: 1,

        google_business_vertical: "retail",

        id: "252"

      },

      {

        item_id: 242,

        item_name: "Slim Fit Blue Jeans",

        item_brand: "",

        price: 150,

        item_category: "Women",

        quantity: 1,

        google_business_vertical: "retail",

        id: "242"

      }

    ],

    transaction_id: "4466",

    affiliation: "",

    value: 300,

    tax: 0,

    shipping: 0,

    coupon: ""

  },

  gtm.uniqueEventId: 3

})

01 - Product / View item / page view

               

Trigger:- [ Trigger Name :-  GA4 - view_item - Trigger ]

# Custom Event:- view_item

# Click - Just Links:- event equals -  view_item

# Click - All Elements:- event equals -  view_item

# Element Visibility:-     .CSS Selector      #ID

Variable Type: data layer Variable - 

[ Variable Name:-  dlv - GA4 - Items ] - ecommerce.items

[ Variable Name:-  dlv - GA4 - value  ] - ecommerce.value

[ Variable Name:-  dlv - GA4 - currency ] - ecommerce.currency

Tag type: [ Tag Name:-  GA4 - view_item - Tag ]

Event Parameter name:- items - {{dlv - GA4 - Items}}

Event Parameter name:- value  - {{dlv - GA4 - value}}

Event Parameter name:- currency- {{dlv - GA4 - currency}}

02 - Add a product to a shopping cart (Add to cart)

Trigger:- [ Trigger Name :-  GA4 - add_to_cart - Trigger ]

# Custom Event:- add_to_cart

# Click - Just Links:- event equals -  add_to_cart

# Click - All Elements:- event equals -  add_to_cart

# Element Visibility:-     .CSS Selector      #ID

Variable Type: data layer Variable - 

[ Variable Name:-  dlv - GA4 - Items ] - ecommerce.items

[ Variable Name:-  dlv - GA4 - value  ] - ecommerce.value

[ Variable Name:-  dlv - GA4 - currency ] - ecommerce.currency

03 - Checkout

Trigger:- [ Trigger Name :-  GA4 - begin_checkout - Trigger ]

# Custom Event:- begin_checkout

# Click - Just Links:- event equals -  begin_checkout

# Click - All Elements:- event equals -  begin_checkout

# Element Visibility:-     .CSS Selector      #ID

Tag type: [ Tag Name:-  GA4 - begin_checkout - Tag ]

Event Parameter (name - value): items - {{dlv - GA4 - Items}}

Event Parameter (name - value): value  - {{dlv - GA4 - value}}

Event Parameter (name - value): currency- {{dlv - GA4 - currency}}

04 - Purchase

Trigger:- [ Trigger Name :-  GA4 - purchase - Trigger ]

# Custom Event:- purchase

# Click - Just Links:- event equals -  purchase

# Click - All Elements:- event equals -  purchase

# Element Visibility:-     .CSS Selector      #ID

Variable Type: data layer Variable - 

[ Variable Name:-  dlv - GA4 - Items ] - ecommerce.items

[ Variable Name:-  dlv - GA4 - value  ] - ecommerce.value

[ Variable Name:-  dlv - GA4 - currency ] - ecommerce.currency

[ Variable Name:-  dlv - GA4 - transaction_id ] - ecommerce.transaction_id

[ Variable Name:-  dlv - GA4 - affiliation ] - ecommerce.affiliation

[ Variable Name:-  dlv - GA4 - tax ] - ecommerce.tax

[ Variable Name:-  dlv - GA4 - shipping ] - ecommerce.shipping

[ Variable Name:-  dlv - GA4 - coupon ] - ecommerce.coupon

Tag type: [ Tag Name:-  GA4 - purchase - Tag ]

Event Parameter (name - value): items - {{dlv - GA4 - Items}}

Event Parameter (name - value): value  - {{dlv - GA4 - value}}

Event Parameter (name - value): currency- {{dlv - GA4 - currency}}

Event Parameter (name - value): transaction_id- {{dlv - GA4 - transaction_id}}

Event Parameter (name - value): affiliation- {{dlv - GA4 - affiliation}}

Event Parameter (name - value): tax- {{dlv - GA4 - tax}}

Event Parameter (name - value): shipping- {{dlv - GA4 - shipping}}

Event Parameter (name - value): coupon - {{dlv - GA4 - coupon}}

Events: Retail/Ecommerce

Event	Trigger	Parameters
add_payment_info	when a user submits their payment information	coupon, currency, items, payment_type, value
add_shipping_info	when a user submits their shipping information	coupon, currency, items, shipping_tier, value
add_to_cart	when a user adds items to cart	currency, items, value
add_to_wishlist	when a user adds items to a wishlist	currency, items, value
begin_checkout	when a user begins checkout	coupon, currency, items, value
generate_lead	when a user submits a form or request for information	value, currency
purchase	when a user completes a purchase	affiliation, coupon, currency, items, transaction_id, shipping, tax, value (required parameter)
refund	when a refund is issued	affiliation, coupon, currency, items, transaction_id, , shippingtax, value
remove_from_cart	when a user removes items from a cart	currency, items, value
select_item	when an item is selected from a list	items, item_list_name, item_list_id
select_promotion	when a user selects a promotion	items, promotion_id, promotion_name, creative_name, creative_slot, location_id
view_cart	when a user views their cart	currency, items, value
view_item	when a user views an item	currency, items, value
view_item_list	when a user sees a list of items/offerings	items, item_list_name, item_list_id
view_promotion	when a promotion is shown to a user	items, promotion_id, promotion_name, creative_name, creative_slot, location_id

Resource