Bid Strategy

1 - Manual CPA

• Manual CPA ( In clouded 20% )
• Manual CPA [Enhance CPA - ECPA   ]  ( In clouded “  +  -    30%” for Google )
• OPTIMIZE FOR CONVERSION
• OPTIMIZE FOR CONVERSION value

2 - Maximum

• Maximum Click
• Maximum CONVERSION
• Maximum CONVERSION value
• Target CPA
• ROAS

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