MeasureSchool - ThriveCart E-commerce Events (UA & GA4)

 

https://gist.github.com/measureschool/f7d4cfe4e287703c6ba47ae14093e38f

MeasureSchool - ThriveCart E-commerce Events (UA & GA4)

Instructions - ThriveCart

1. Copy the contents from 01-base.html & paste it on All Pages box in the ThriveCart Product Checkout page - Replace GTM-xxxxx with your GTM container ID - Line 12.

2. Copy the contents from 02-checkout.html & paste it on Checkout Page box.

3. Copy the contents from 03-main.html & paste it on both One-time payment & Split pay boxes

Raw

01-base.html

	<!-- Google Tag Manager -->
	<script>
	(function (w, d, s, l, i) {
	w[l] = w[l] || [];
	w[l].push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' });
	var f = d.getElementsByTagName(s)[0],
	j = d.createElement(s),
	dl = l != 'dataLayer' ? '&l=' + l : '';
	j.async = true;
	j.src = 'https://www.googletagmanager.com/gtm.js?id=' + i + dl;
	f.parentNode.insertBefore(j, f);
	})(window, document, 'script', 'dataLayer', 'GTM-xxxxx'); //Replace this with your Container ID
	</script>
	<!-- End Google Tag Manager -->
	<script>
	if (_thrive.offer) {
	var dataLayer = window.dataLayer || [];
	dataLayer.push({
	event: 'view_item',
	ecommerce: {
	items: [
	{
	item_name: _thrive.offer.name,
	item_id: _thrive.offer.offer.idx,
	price: _thrive.offer.price / 100,
	item_category: _thrive.offer.type,
	quantity: 1,
	},
	],
	},
	});
	}
	</script>

Raw

02-checkout.html

	<script>
	var dataLayer = window.dataLayer || [];
	var productsArray = [];
	var main = {
	name: _thrive.product.name,
	id: _thrive.product.idx,
	category: 'Main',
	price: _thrive.product.price,
	};
	productsArray.push(main);
	var itemsArray = [];
	var itemInfo = {
	item_name: _thrive.product.name,
	item_id: _thrive.product.idx,
	item_category: 'Main',
	price: _thrive.product.price,
	quantity: 1,
	};
	itemsArray.push(itemInfo);
	dataLayer.push({
	event: 'view_item',
	ecommerce: {
	items: itemsArray,
	},
	});
	</script>

Raw

03-main.html

	<script>
	var itemsArray = [];
	if (_thrive_order.order.bump) {
	var bump = {
	item_name: _thrive_order.order.bump.name,
	item_id: _thrive_order.order.bump.id,
	item_category: 'Bump',
	price: _thrive_order.order.bump.total,
	quantity: 1,
	};
	itemsArray.push(bump);
	}
	if (_thrive_order.order.product) {
	var item = {
	item_name: _thrive_order.order.product.name,
	item_id: _thrive_order.order.product.id,
	item_category: 'Main',
	price: _thrive_order.order.product.total,
	quantity: 1,
	};
	itemsArray.push(item);
	}
	if (_thrive_order.order.upsells) {
	for (keys in _thrive_order.order.upsells) {
	var item = {
	item_name: _thrive_order.order.upsells[keys].name,
	item_id: _thrive_order.order.upsells[keys].id,
	item_category: 'Upsell',
	price: _thrive_order.order.upsells[keys].total,
	quantity: 1,
	};
	itemsArray.push(item);
	}
	}
	if (_thrive_order.order.downsells) {
	for (keys in _thrive_order.order.downsells) {
	var item = {
	item_name: _thrive_order.order.downsells[keys].name,
	item_id: _thrive_order.order.downsells[keys].id,
	item_category: 'Downsell',
	price: _thrive_order.order.downsells[keys].total,
	quantity: 1,
	};
	itemsArray.push(item);
	}
	}
	dataLayer.push({
	event: 'purchase',
	ecommerce: {
	currency: _thrive_order.order.currency,
	value: _thrive_order.order.total_readable,
	tax: _thrive_order.order.tax_readable,
	shipping: _thrive_order.order.shipping,
	affiliation: _thrive_order.order.affiliate_id,
	transaction_id: _thrive_order.order.invoice_id,
	coupon: '',
	items: itemsArray,
	},
	});
	</script>

Raw

gtm-container.json

	{
	"exportFormatVersion": 2,
	"exportTime": "2023-02-28 08:54:51",
	"containerVersion": {
	"path": "accounts/144483319/containers/103506100/versions/0",
	"accountId": "144483319",
	"containerId": "103506100",
	"containerVersionId": "0",
	"container": {
	"path": "accounts/144483319/containers/103506100",
	"accountId": "144483319",
	"containerId": "103506100",
	"name": "ThriveCart GA4",
	"publicId": "GTM-PBXL2LJ",
	"usageContext": [
	"WEB"
	],
	"fingerprint": "1677573470105",
	"tagManagerUrl": "https://tagmanager.google.com/#/container/accounts/144483319/containers/103506100/workspaces?apiLink=container",
	"features": {
	"supportUserPermissions": true,
	"supportEnvironments": true,
	"supportWorkspaces": true,
	"supportGtagConfigs": false,
	"supportBuiltInVariables": true,
	"supportClients": false,
	"supportFolders": true,
	"supportTags": true,
	"supportTemplates": true,
	"supportTriggers": true,
	"supportVariables": true,
	"supportVersions": true,
	"supportZones": true
	},
	"tagIds": [
	"GTM-PBXL2LJ"
	]
	},
	"tag": [
	{
	"accountId": "144483319",
	"containerId": "103506100",
	"tagId": "20",
	"name": "GA4 - Event - Ecommerce",
	"type": "gaawe",
	"parameter": [
	{
	"type": "BOOLEAN",
	"key": "sendEcommerceData",
	"value": "true"
	},
	{
	"type": "TEMPLATE",
	"key": "getEcommerceDataFrom",
	"value": "dataLayer"
	},
	{
	"type": "TEMPLATE",
	"key": "eventName",
	"value": "{{Event}}"
	},
	{
	"type": "TEMPLATE",
	"key": "measurementId",
	"value": "none"
	},
	{
	"type": "TEMPLATE",
	"key": "measurementIdOverride",
	"value": "G-XXXXXXXX"
	}
	],
	"fingerprint": "1677574438536",
	"firingTriggerId": [
	"16"
	],
	"parentFolderId": "5",
	"tagFiringOption": "ONCE_PER_EVENT",
	"monitoringMetadata": {
	"type": "MAP"
	},
	"consentSettings": {
	"consentStatus": "NOT_SET"
	}
	}
	],
	"trigger": [
	{
	"accountId": "144483319",
	"containerId": "103506100",
	"triggerId": "16",
	"name": "custom - thrivecart ecommerce event",
	"type": "CUSTOM_EVENT",
	"customEventFilter": [
	{
	"type": "MATCH_REGEX",
	"parameter": [
	{
	"type": "TEMPLATE",
	"key": "arg0",
	"value": "{{_event}}"
	},
	{
	"type": "TEMPLATE",
	"key": "arg1",
	"value": "(purchase|view_item)"
	}
	]
	}
	],
	"fingerprint": "1677574258384",
	"parentFolderId": "5"
	}
	],
	"variable": [
	{
	"accountId": "144483319",
	"containerId": "103506100",
	"variableId": "6",
	"name": "dlv - ecommerce.transaction_id",
	"type": "v",
	"parameter": [
	{
	"type": "INTEGER",
	"key": "dataLayerVersion",
	"value": "2"
	},
	{
	"type": "BOOLEAN",
	"key": "setDefaultValue",
	"value": "false"
	},
	{
	"type": "TEMPLATE",
	"key": "name",
	"value": "ecommerce.transaction_id"
	}
	],
	"fingerprint": "1677573843315",
	"parentFolderId": "5",
	"formatValue": {}
	},
	{
	"accountId": "144483319",
	"containerId": "103506100",
	"variableId": "18",
	"name": "dlv - ecommerce.value",
	"type": "v",
	"parameter": [
	{
	"type": "INTEGER",
	"key": "dataLayerVersion",
	"value": "2"
	},
	{
	"type": "BOOLEAN",
	"key": "setDefaultValue",
	"value": "false"
	},
	{
	"type": "TEMPLATE",
	"key": "name",
	"value": "ecommerce.value"
	}
	],
	"fingerprint": "1677573843317",
	"parentFolderId": "5",
	"formatValue": {}
	}
	],
	"folder": [
	{
	"accountId": "144483319",
	"containerId": "103506100",
	"folderId": "5",
	"name": "ThriveCart",
	"fingerprint": "1677573843315"
	}
	],
	"builtInVariable": [
	{
	"accountId": "144483319",
	"containerId": "103506100",
	"type": "EVENT",
	"name": "Event"
	}
	],
	"fingerprint": "1677574491649",
	"tagManagerUrl": "https://tagmanager.google.com/#/versions/accounts/144483319/containers/103506100/versions/0?apiLink=version"
	}
	}

https://measureschool.com/set-up-thrivecart-tracking/